Social Media Marketing case study by Izea

Wed, Feb 25, 2009


If you hop around on the internet as much as I do (or even less), you are bound to notice the increasing number of companies realising the need of reaching out to their potential customers in every possible way. And thus we are witnessing advertising like never before. Companies have realised that to reach out to maximum number of people,they are going to need help of social media and hence we are expiriencing the surge in social media advertising.

A few months back, Kmart initiated a social media marketing campaign in association with Izea. The objectives were to increase awareness about Kmart in social media space using their affinity with top bloggers like Chris Brogan, Wendy Piersall, and Julia Roy and others. It also aimed to increase traffic to

And the Social Media Campaign Case Study is now out.
If you are an advertiser, you sure want to look into how advertising on social media can give you an edge over your competitors. Just within a day of the launch of the campaign, the number of tweets that contained the word “kmart” rocketed from about 70 to 1260. The average reach of any particular tweet was a staggering 774 people.
The campaign sure brought fortunes to the company. 91.6% of bloggers first heard of 25,000 gifts under $25 from socialspark and out of 91.6%, 97.2% said they are more likely to purchase from that huge list after writing about the product. Thats a hefty conversion rate!
For more such interesting metrics, see this case study.

View more presentations from Ted Murphy. (tags: media social)


This post was written by:

- who has written 290 posts on The Everything Blog.

I'm a 22 year old guy blogging about things which I feel are important. Currently pursuing B.Tech in Biotechnology.

Contact the author

21 Comments For This Post

  1.  Thermoplastic Elastomers Says:

    social media marketing is the current trend these days~”`

  2. Grace Rodriguez Says:

    social media marketing is very popular on Facebook but FB is stricter now;~`

  3. Breakfast Nook  Says:

    i like social media marketing because it is easy for promoted products to get viral;-;

  4. Detoxification Of Your Body · Says:

    social media marketing is kinda new yet people are making FB pages to promote their products ,

  5. seo Says:

    Hey There. I found your weblog the usage of msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your helpful information. Thanks for the post. I’ll definitely return.

  6. celebrity gossip Says:

    Amazing site I just rss feed your blog many times in multiple sources. I wish you the best of worth cus you’re amazing!

  7. Alene Shifrin Says:

    Simply wish to say your article is as amazing. The clarity in your post is just great and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.

  8. Ora Keisler Says:

    I went over this website and I believe you have a lot of fantastic info, saved to my bookmarks (:.

  9. Lawrence Romprey Says:

    What i don’t understood is in fact how you’re now not really much more well-liked than you may be now. You are so intelligent. You realize therefore considerably when it comes to this matter, produced me for my part believe it from numerous varied angles. Its like men and women don’t seem to be involved except it?¦s something to accomplish with Lady gaga! Your personal stuffs great. Always take care of it up!

  10. Gerry Kettmann Says:

    I have seen plenty of useful elements on your site about pcs. However, I have the impression that laptop computers are still not quite powerful sufficiently to be a good selection if you normally do projects that require a lot of power, including video touch-ups. But for world-wide-web surfing, microsoft word processing, and majority of other prevalent computer work they are just great, provided you cannot mind the small screen size. Thanks for sharing your ideas.

  11. Delta Glatz Says:

    This is certainly so cute and brings again memories. thank you bunches hugs, cathy

  12. Sharlene Ruhoff Says:

    The race tightens…approximately Romney’s neck. n nToo negative for Obama that we really don’t have a very system that elects presidents by an electoral school with certain electorals from just about every state. That would make state polls critical and nationwide polls with no relevance on the precise outcome might be irrelevant. n nOh hold out…

  13. XXX Says:

    Thanks for this amazing post I absolutely admire your reading skills and would to return to your website

  14. Pornography Says:

    Thanks for this wonderful post I do adore your writing skills and want to return to your website

  15. Continued Says:

    I like what you guys are up also. Such clever work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site :).

  16. TRUE RELIGION new jeans Says:

    Good post right here. One thing I’d like to say is the fact that most professional career fields consider the Bachelors Degree as the entry level requirement for an online college degree. When Associate Certification are a great way to get started on, completing your current Bachelors reveals many doorways to various occupations, there are numerous internet Bachelor Course Programs available coming from institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another concern is that many brick and mortar institutions offer you Online variations of their qualifications but generally for a significantly higher price than the corporations that specialize in online diploma plans.

  17. coupons Says:

    I drop a leave a response whenever I appreciate a post on a site or if I have something to add to the discussion. Usually it is caused by the passion communicated in the post I browsed. And on this post %BLOG_TITLE%. I was actually excited enough to drop a thought ;-) I actually do have 2 questions for you if you don’t mind. Could it be just me or do a few of these comments come across as if they are left by brain dead visitors? :-P And, if you are posting on additional online social sites, I’d like to follow you. Would you make a list the complete urls of all your public sites like your Facebook page, twitter feed, or linkedin profile?|

  18. Askjohn Says:

    Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a book from our area library but I think I learned more from this post. I’m very glad to see such magnificent info being shared freely out there..


    I think this website has some really good info for everyone :D. “Nothing surely is so disgraceful to society and to individuals as unmeaning wastefulness.” by Count Benjamin Thompson Rumford.

  20. TWOWEBGUYS Says:

    Wohh precisely what I was searching for, thankyou for putting up. “Never say that marriage has more of joy than pain.” by Euripides.

  21. Says:

    Hello. Neat post. There is an issue with your site in chrome, and you may want to check this… The browser is the market chief and a good component of folks will pass over your great writing due to this problem.